Premium Ski and Golf Retail and Rental at Niseko Village


We carry a top line range of hard goods for both skiers and snowboarders of any type – park, piste or backcountry, from beginner to advanced. Some of our skis are able to demo before purchasing with expert staff to advise you on the selection.

We offer world-class custom bootfitting from our in house Boot Solutions store, where we can provide new bootfits and modifications for either pre-booked appointments or walk in customers. Click here to make a bootfitting appointment.

Our brands include Atomic, Burton, K2, Marker, Volkl and more. For more information on our hard goods selection please visit us in-store.  


With a premium line up of brands in a variety of styles to suit anything from harsh backcountry conditions to spring skiing to streetwear, you are sure to find something for you at Village Sports. 

On top of this we are boasting one of the best collections of winter footwear in Japan.

Speak to our in-store experts for help guiding you to the right piece for you.

Our brands include Anon, Burton, Dachstein, Daichii Gomu, Dakine, Giro, Goldwin, Icebreaker, Kamik, Lenz, Lundhags, Nils, Oscar, Peak Performance, Protest, Rototo, Smith, Spyder, Thermic, Viking, and more.



Established in 2001, Anon Optics has gained a reputation for producing stylish and technically advanced gear. Their focus on creating high-performance goggles and helmets has made them a popular choice among skiers and snowboarders. Anon offers a wide range of products, including goggles with various lens shapes, tints, and features to cater to different needs and preferences. Anon has developed standout technology that sets their products apart from the competition including WaveCel, Magna-Tech® magnetic lens change technology, Perceive high contrasting lens tint, and MFI goggle/face mask integration. With their commitment to style, performance, and innovation, Anon is a brand that delivers quality and reliability to its customers.


Kamik is a well-established Canadian footwear brand known for its durable, high-quality products designed to withstand harsh weather conditions. Featuring technology such as the Vibram® Arctic Grip A.T. sole, Kamik is an optimal choice for Niseko’s snowy and often icy conditions.


Giro is a well-established goggle and helmet brand that has been in the business for over 30 years. Founded by Jim Gentes, the company has a strong focus on design and meeting the unmet needs of athletes. Giro products are designed with precision and attention to detail, ensuring optimal performance and safety for athletes. With a passion for innovation, Giro continuously strives to create the best products for snow sports enthusiasts, making Giro a brand that you can trust for top-notch gear that combines style, functionality, and durability.


When it comes to ski clothing, Goldwin stands as a beacon of excellence. By seamlessly blending tradition with cutting-edge technology, the Japanese brand creates apparel that meets the demands of both professional athletes and recreational enthusiasts. With a rich history steeped in craftsmanship and a commitment to quality, Goldwin has established itself as a trusted name in the world of winter sports attire.

In addition to its focus on high end performance, Goldwin places a strong emphasis on sustainability. The brand is mindful of its environmental impact and actively seeks out eco-friendly materials and manufacturing processes. By prioritizing sustainability, Goldwin not only contributes to a healthier planet but also ensures that its customers can feel good about the products they choose to wear.


Icebreaker is a renowned outdoor clothing brand that specialises in producing high-quality garments made from merino wool. The brand’s products are designed to provide natural performance and comfort for various outdoor activities. Icebreaker’s focus on using merino wool sets it apart, as this material offers exceptional breathability, moisture-wicking properties, and odour resistance. The company prides itself on maintaining close, long-term relationships with its suppliers and ensuring that its garments are ethically produced.

Icebreaker’s commitment to sustainability extends beyond its materials and production processes. The brand actively promotes environmental stewardship and social responsibility, striving to minimise its impact on the planet. With its dedication to quality, performance, and sustainability, Icebreaker is a trusted choice for outdoor enthusiasts seeking functional and eco-friendly clothing options.

Village Sports carries a range of adults Icebreaker products for the 2024 season.


Lenz is a trusted brand that provides top-notch heated socks and gloves, combining functionality, durability, and style. Whether you’re looking to keep your feet cozy during winter or need reliable hand warmth for outdoor activities, Lenz products are a great choice in Niseko’s cold, often changing environment.

Their heated socks feature a patented Toe Cap® heating element, which ensures warmth and comfort for your feet. The heating wires are sewn into the toe box, providing heat from below and around the toes. Lenz socks are considered one of the best on the market, offering a high-end design and excellent battery life.


Lundhags was founded in 1932 by the shoemaker Jonas Lundhag. He started out making boots that he peddled to local outdoorsmen in Jämtland, Sweden.

Ever since then, knowledge and traditions have been passed on from generation to generation. We still strive towards the same goal in what we do and view function and durability as most important.

We don’t know if it is has to with the climate. Or if it simply is in the blood. But one thing is certain, there is something special with the mentality in Jämtland. That we are a very stubborn people is no cliché. When we do something, we don’t give up until we have gone all the way.

To Lundhags, their heritage is essential and together with their values; authentic, nordic, sustainable and functional this creates a foundation to build a solid and strong brand. In all branding and communication, we want the Lundhags brand to come across homogeneously, and as a uniform brand. Which is quite a challenge since the world of marketing is constantly changing, due to social media, automated ad tech and audience analytics. Brands need to stay on top of these changes to successfully reach their audiences, especially as consumers become savvier and more sceptical to what the brands are saying and listen more to peers and influencers.

Their aim is to deserve a place in our customers mind and heart through our communication. We will create more valuable content, develop fruitful partnerships and telling stories to inspire and educate our customers. We believe we can make a positive impact on people’s lives through the outdoor products and experiences we create. At the same time our impact on the environment shall be minimized through all our processes.

Lundhags aim is to inspire and engage others do the same.


Designed by women for women.

NILS is a renowned women’s skiwear brand that blends fashion-forward designs with high-performance functionality for the slopes. With a focus on luxury and versatility, NILS offers a range of ski jackets, pants, and layering pieces designed to withstand the demands of winter sports while exuding elegance. The brand’s attention to detail, such as tailored fits and premium materials, ensures both style and comfort for the discerning skier. NILS’ commitment to sustainable practices is reflected in its use of eco-friendly materials and ethical manufacturing processes, appealing to environmentally conscious consumers. With a dedication to empowering women through exceptional ski apparel, NILS continues to set the standard for sophisticated, performance-driven winter fashion.


Oscar Sport is a renowned footwear brand that specialises in creating exclusive and extraordinary après-ski boots for winter. The brand was founded by Franco Breda and is known for its expertise in fur boots. Oscar Sport offers a wide range of fur boots that are perfect for cold weather and provide both style and comfort. The boots are made from high-quality materials such as genuine goatskin and lined with sheep wool for added warmth. With durable soles and excellent craftsmanship, Oscar Sport boots are designed to withstand extreme cold and provide excellent grip in snowy conditions. Explore the latest collection of Oscar Sport fur boots and experience the perfect blend of fashion and functionality at Village Sports.


The tale of Peak Performance unfolds in the late 1980s in the picturesque locale of Åre, Sweden, where the convergence of natural beauty and a fervent passion for outdoor pursuits kindled the inception of a brand that would redefine the benchmarks of performance apparel. Founded by a trio of skiing enthusiasts, their vision was to craft attire that harmonized effortlessly with the demands of both extreme sports and urban landscapes.

At the heart of Peak Performance’s ascendancy lies its unwavering commitment to technical innovation. Each garment is a testament to the brand’s relentless pursuit of excellence, featuring cutting-edge fabric technologies that encompass waterproof and breathable membranes, superior insulation, and abrasion-resistant exteriors. This meticulous approach ensures that wearers are fortified against the elements, empowered to pursue their adventures with unwavering confidence and comfort.


Protest Outerwear has carved out a prominent place in the world of winter sports apparel, renowned for its fusion of fashion-forward design and top-tier functionality. With roots in passion and purpose, the story of Protest began in 1993 in Holland where a group of snowboarders decided to channel their passion for the sport into creating a line of clothing that would resonate with fellow enthusiasts. Fuelled by a desire to defy the status quo and infuse snow sports fashion with a fresh perspective, Protest emerged as a brand that celebrated individuality and self-expression. This commitment to authenticity and purpose laid the foundation for a brand that continues to resonate with a diverse global audience.

Protest’s allure lies in its ability to seamlessly marry style with performance. The brand’s design philosophy is rooted in the belief that outdoor apparel should not only perform impeccably but also make a statement. Whether it’s bold patterns, vibrant colors, or sleek silhouettes, Protest’s outerwear exudes a sense of confidence and adventure.


Rototo is a Japanese brand revered for its meticulously crafted socks that combine traditional knitting techniques with modern innovation, resulting in unparalleled comfort and durability. Renowned for its commitment to quality, Rototo sources premium yarns and applies expert craftsmanship to produce socks that prioritise both style and functionality. The brand’s diverse range includes everything from cozy everyday socks to specialised performance socks, catering to various preferences and activities. Emphasizing sustainability, Rototo integrates eco-friendly materials and ethical production practices, appealing to environmentally conscious consumers. With a heritage rooted in Japanese craftsmanship and a dedication to exceptional comfort, Rototo stands as a symbol of timeless quality and contemporary design in the realm of premium sockwear.


Spyder is a renowned performance ski apparel brand, known for its innovative designs and high-quality materials. With a rich heritage spanning over 40 years, Spyder has been at the forefront of creating cutting-edge skiwear that combines style with functionality. The brand’s commitment to excellence is evident in its technologically advanced outerwear, catering to the needs of professional athletes and outdoor enthusiasts alike. From insulated jackets to precision-engineered ski pants, Spyder’s products are crafted to withstand the harshest weather conditions while exuding a sleek and modern aesthetic. With a focus on performance, durability, and style, Spyder continues to be a trusted choice for those seeking top-tier ski and snowboard apparel.


Therm-ic has been making heated products since 1998, and their range of accessories are designed to provide warmth and comfort in cold weather conditions. Whether you’re a professional athlete or a casual outdoor enthusiast, Therm-ic heated products are designed to enhance your cold-weather experience and keep you comfortable throughout your activities.  At Village Sports our range of Therm-ic products includes heated gloves, socks, insoles (to be installed in your ski or snowboard boots), and vests.


Viking is a leading outdoor footwear brand with a legacy of over 100 years, renowned for its durable and weather-resistant footwear. Specializing in high-performance footwear for outdoor activities, Viking offers a wide range of products including hiking boots, rubber boots, and winter boots. The brand’s commitment to quality and innovation is evident in its use of advanced materials and technologies, ensuring comfort and protection in various outdoor environments. From rugged terrains to urban landscapes, Viking’s footwear is designed to withstand the elements while delivering uncompromising comfort and style. With a rich history and a dedication to craftsmanship, Viking continues to be a trusted choice for those seeking reliable and versatile outdoor footwear.

At Village Sports we have a strong range of Women’s and Children’s Viking footwear for the 2024 season.